Warner Bros. and Samsung teamed up together to sponsor an activation at the 2016 Comic Con for the movie release of Suicide Squad. Our role was to create an interactive experience utilizing Samsung technology and engage audiences in a trackable way for measuring analytics. Our solution; create an augmented reality interface allowing fans to become their favorite suicide squad character. The video could then be emailed, shared via social media ( Facebook/Twitter ) or sent via text message to your phone allowing the fan to share at their leisure.
This enabled us to track social media posts, generate user data on cellular phone texts, or track the reach through tweets and retweets and shares.